Operations
For an established business that needs real controls.
Operations is the top tier. It takes everything in Crew and adds enforced permissions, cost and equipment tracking, deeper analytics, route optimization, an open API, and the ability to serve the product from your own domain. It also unlocks Address Intelligence, the automated prospecting layer that heatmaps your territories and spawns probability-ranked leads straight from addresses.
Everything in Solo and Crew, included
Operations is cumulative, so it carries the full Solo back office and the entire Crew field layer with it: the CRM, branded quote to receipt, e-signature, card payments, email receipts, and review requests from Solo, plus multi-user roles, territories and door-to-door tagging, GPS shifts, payroll with tiered commission, recurring billing, team messaging, the owner dashboard, the SMS allotment, and the door-to-door prospecting engine from Crew. Operations adds the controls and intelligence below on top of all of it.
Controls, reporting and reach.
For established operations that need real permissions, visible margin, deeper reporting, and the ability to make the product their own.
Full role-based access control
Crew lets you assign roles. Operations enforces them for real. Permissions are applied at the data layer, so each role can only touch what it should: a field tech cannot edit pricing, a new hire cannot export the customer list, and sensitive settings stay with the owner. As a team grows past a handful of people, "everyone can see everything" stops being acceptable, and this is the control that fixes it.
Expense tracking
Log job and overhead costs against the work, so margin is visible instead of guessed. When materials, fuel, and labor are tracked next to the revenue they consumed, you can see which jobs and which crews actually make money rather than just which ones bring in the most top-line. For an established shop, knowing your real margin per job is the difference between growing and growing broke.
Equipment logs
Track your gear, its maintenance, and what is assigned to which crew. A pressure washer that goes down mid-route costs you a day, so knowing what you own, what condition it is in, and who has it keeps the field running. Maintenance history in one place also means equipment gets serviced on schedule instead of when it breaks.
Advanced analytics
Deeper reporting on revenue, conversion, and team performance over time. The Crew owner dashboard answers "how is today." Operations analytics answers "how is the business trending": which services are growing, where quotes stall, which reps convert, and how the season compares to last year. It is the reporting layer you reach for when decisions stop being daily and start being quarterly.
Route optimization
Order the day's stops to cut windshield time across a full schedule. When you are running multiple crews across a metro, the difference between a smart route and a random one is real hours and real fuel every single day. The system sequences the stops so your people spend their time on jobs, not in transit.
API and integrations
Connect GROUNDWRK to the rest of your stack through an open API. An established operation rarely runs on one tool, so Operations gives you the hooks to move data between GROUNDWRK and your accounting, reporting, or custom internal systems. Your data stays yours, and the platform stops being a silo.
White-label custom domain
Serve your quotes and customer-facing pages from your own domain, such as quotes.yourcompany.com. Solo already puts your brand on every document. The white-label domain removes the last seam, so even the web address the customer sees is yours. To the homeowner, the entire experience is your company, end to end.
Address Intelligence
The top-tier moat, and the reason a lot of shops move to Operations. Where Crew gives reps the manual prospecting tools, Address Intelligence is the automated layer on top: it heatmaps your territories and spawns leads straight from addresses, so you can point a crew at where demand is most likely to sit instead of guessing block by block.
Territory heatmaps. Your service area, shaded by where demand is most likely to concentrate. Hot zones surface from property signals, scored against your own market rather than an absolute threshold, so a route gets built on probability rather than memory.
Spawn leads from addresses. Turn a promising address into a CRM lead in one move. The address arrives already probability-ranked, so a rep sees which doors are most likely to be worth a knock before the day even starts, and the lead lands in the same pipeline as every other deal.
Likelihood, not promises. Every address carries a likelihood, never a guarantee. The engine surfaces where a knock is probably worth your time. It says "this address is probably worth a knock," never "this household needs your service," and never "this will win you the job." The decision to go, and the outreach itself, stays with you.
Address Intelligence is probabilistic by design and Operations-tier only. It surfaces and ranks addresses by likelihood so you can decide where to spend a crew's time. It is lead surfacing, not automated outreach. Any door-knock, call, or message is yours to run, through your own connected tools and your own number, under your own compliance. This sits above the Crew-tier door-to-door tagging and leaderboard: those stay manual, this is the automated heatmap and address-to-lead engine.
The full picture, side by side.
Operations is the complete platform. If you want to see exactly how the three packages line up feature by feature, the comparison matrix lays it out.